444BC: Scent for All People

444BC is a fictional luxury fragrance brand developed by Ali Viknyanskiy and Shaylynn Rackers. Inspired by the Myth of Aristophanes and moon terminology, 444BC specializes in unisex scents.
Storefront signage mockup
444BC's shopping bags feature bespoke hand-marbled designs
Apogee edition product lineup featuring Scent, Butter, Oil, and Light in Wood Sage & Mandarin
Product label details for Apogee Edition
Magazine print ad for 444BC, featuring the Apogee Standard Edition
Print ad for Apogee edition
Apogee Standard Edition Knolling Ad
Apogee Scent Packaging
30 second ad introducing 444BC's standard edition, and setting the tone for the brand
Declination edition featuring Scent, Butter, Oil, and Light in Black Cedarwood & Bergamot
Declination packaging, here picturing the Myth of Aristophanes which is printed inside of all packaging such as boxes and bags
Declination knolling ad, featuring products, day of the dead and declination themed illustrations, and photos of black cedarwood and bergamot
Print ad for Declination edition
30 second video ad introducing the Declination edition
Example of a 10 second social media video ad featuring the product (Declination edition scent)
Perilune edition featuring Scent, Butter, Oil, and Light in Basil Lime & Neroli
Print ad for Perilune edition
30 second ad introducing the Perilune edition
Zenith edition featuring Scent, Butter, Oil, and Light in Earl Grey & Oud
Print ad for Zentih edition
30 second ad introducing the Zenith edition
10 second ad for social media, featuring the product (Zenith edition scent)
Check out @444b.c for more branding and visual inspiration
Additional video for 444BC's website
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